On The Run
the secret, it had me..
The story of how secrets revealed are sometimes lethal. Of how curiosity can become our very demise.
Inspired by classic chaser-runner scenes seen in certain film settings, the character "Minerva" is placed on the run from the Mafia; to whom she has offended for getting her hands on a secret they are hell-bent on keeping under wraps. Similar to how the runner is most commonly depicted to be lost in a foreign land, we dramatacized the effect by drawing inspiration from the classic, albeit cliche placement of the Caucasian in an Asian setting.
With a play of Neon Lights and a row of Asian-architecture shophouses along a long straight route plagued with alleyways and chase scenarios, the mood is set for an arduous photography concept featuring a plea at survival from being hunted for knowledge.