top of page

Blueprint 2015, All That Buzz

Fashion Tradeshow Key Visuals..

All That Buzz is the concept
featuring how the electric current that is "Hype" which passes from person to person
in a never-ending transmission.

Derived from the word “buzz” as in media, the story photography features the “Talk Of The Town” as it is being passed along like a viral hype from one host to another. Through contact with the “buzz”,  the next individual turns into a new conduit & host; passing on the Energy & Hype from Lightbulb(Conduit) to Person(Host).


“The Buzz also refers to something popular & of great interest reflected in media & word-of-mouth. The talk of the town, traveling fast like an electric current." -signifying all aspects of (i) Communication, (ii) Interaction, (iii) Connectivity within our society of today. 


Connecting like-minded people in an interest; fueling the excitement for the launch of Blueprint 2015.

bottom of page